Peddling Arrogance

During the recent Olympics Cadillac dusted off that worn out and musty Protestant work ethic to peddle their ELR.  In the process the car maker scored an impressive hat trick by also trafficking in xenophobia and firing some salvos in the ever escalating class war. The ad opens with a vaguely familiar actor standing in a well-manicured yard in front of a gorgeous pool asking nobody in particular, “Why do we work so hard?  For this?  For stuff?”  And then as he strolls towards his well-appointed, ultra-modern kitchen he takes up that great American pastime - Euro-bashing.  “Other countries; they work, they stroll home, they stop by the café.  They take August off – off.”  Then with a sneer he asks, “Why aren't you like that?  Why aren't we like that?”